Copywriting Sebagai Pendukung Promosi Berbasis WEB
DOI:
https://doi.org/10.47747/jismab.v5i1.1648Keywords:
Copywriting, Website, PromotionAbstract
Copywriting is an important thing to do to increase the promotion carried out by Fiber to increase the sales of a product or service. The creativity produced in copywriting aims to invite readers to take action from a promotion. With the development of technology, copywriting is now not only presented in physical writing results but also becomes mandatory digitally to keep up with the development of online marketing communication media, such as social media and websites. The creativity of copywriting balanced with up-to-date communication media will be able to spearhead the advertising of a company or organization. The official website, which is generally an information medium, needs promotional writing like social media, in general, to make the official website an effective media utilization, an informative medium, and also a promotional communication medium between the website owner and stakeholders.
References
Albrighton, T. (2013). The abc of copywriting. Norwich: ABC Business Communications Ltd.
Alma, B. (2018). Manajemen pemasaran dan pemasaran jasa edisi Revisi. Cetakan Kelima. CV. Alfabeta. Bandung.
Andrianof, H. (2018). Rancang Bangun Sistem Informasi Promosi dan Penjualan pada Toko Ruminansia Berbasis Web. JURNAL PTI (Pendidikan Dan Teknologi Informasi) Fakultas Keguruan Ilmu Pendidikan Universita Putra Indonesia" YPTK" Padang, 11–19.
Arikunto, S. (2021). Penelitian tindakan kelas: Edisi revisi. Bumi Aksara.
Ariyadi, W. (2020). Jurus Jitu Menguasai Copywriting: Strategi sukses Membangun Bisnis dan Meningkatkan Pemasaran. Anak Hebat Indonesia.
Durianto, S., Widjaja, A. W., & Supratikno, H. (2003). Inovasi Pasar Dengan Iklan Yang Efektif. Jakarta: Erlangga.
Hasugian, P. S. (2018). Perancangan website sebagai media promosi dan informasi. Journal Of Informatic Pelita Nusantara, 3(1).
Jefkins, F. (1996). Periklanan, Edisi 3 Bahasa Indonesia (Cetakan Pertama). Penerbit Erlangga: Jakarta.
Kadir, A. (2020). Dasar Perancangan dan Implementasi Database Relasional (Edisi Revisi). Penerbit Andi.
Kotler dan Armstrong. (2018). Prinsip-prinsip Marketing Edisi Ke Tujuh. Cv. Media Sains Indonesia.
Maulani, G. (2023). Pentingnya Belajar Copywriting bagi Pemilik Bisnis. Retrieved from https://www.qubisa.com
McKee, S. (2007). How to Hire an Ad Agency. Bloomberg Businessweek.
Morrison, M. A. (2015). Periklanan Komunikasi Pemasaran Terpadu, cetakan pertama. Kencana Prenada Media Group.
Oxford. (2018). Oxford Advanced Learner’s Dictionary of Current English. Oxford University Press.
Rainmaker Digital, L. (2016). Copywriting 101, How to Craft Compelling Copy. Retrieved from copyblogger: www.copyblogger.com
Trijanto, A. (2001). Copywriting: Seni mengasah kreativitas dan memahami bahasa iklan. Bandung: Remaja Rosdakarya.
Yogantari, M. V., & Ariesta, I. G. B. B. B. (2021). Kajian Pengaruh Copywriting Kreatif Terhadap Identitas Brand Kedai Kopi Takeaway Di Denpasar. Jurnal Nawala Visual, 3(1), 8–16.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Abdul Waris, Rizka Rahmawati, Becik Gati Anjari, Rizky Kurniawan Murtiyanto
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyrights
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )
