Market Value Creation Based on Lifestyle and Social Class in Consumer Behaviour in Traditional Markets in Bali
DOI:
https://doi.org/10.47747/fmiic.v1i1.2187Abstract
This study aims to determine the market value creation based on lifestyle and social class in bali traditional market consumer behavior. The Consumer behavior and lifestyle research is accomplished through Data analysis that employs descriptive and interpretative qualitative methods. Descriptive was accomplished by categorizing the data into topics using the appropriate terminology. The variables' themes are described in relation to the theoretical framework and previous studies. The connections between these variables are the findings of this article. These meanings are representative of the article's findings in regards to the relationships between variables. The increasingly quiet traditional markets are attributed to lifestyle changes that are practical and fulfilling, modern markets offer a variety of goods and a modern lifestyle, they are also more profitable. As previously mentioned, traditional consumers are typically from the lower middle class, while modern consumers are from the upper middle class who have a higher capacity to purchase. Lifestyle investigations discuss the common practice of everyday activities, the value of attitudes, the way they become singular individuals, as well as the way they reflect experiences.
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