The HMPSMSTORE Business Development Experiment: An Online Merchandise and Souvenir Store of Perbanas Institute
DOI:
https://doi.org/10.47747/fmiic.v1i1.2205Abstract
HMPSMstore is a 5-star online business established by the Perbanas Institute student association that is located in Jakarta, Indonesia. This business was initiated by a dream to have a university business incubator that needed a big investment to be conducted offline. Then an idea comes as a solution, a business incubator also can be developed online and using an existing e-commerce platform that is already operated in Indonesia. The product development, supplier, distribution and design are managed by students. So they will have experience in entrepreneurship and an agile personality to face future competition after they graduate. HMPSMstore is an official online store of Perbanas Institute for commercial merchandise and souvenirs.
References
HMPSM. (2024). HMPSM Souvenirs and Merchandise Online Store. In Tokopedia (Ed.).
Johnson, D., Wrigley, C., Straker, K., & Bucolo, S. (2013, 1-2 Dec. 2013). Designing innovative business models: Five emerging meta-models. Paper presented at the 2013 IEEE Tsinghua International Design Management Symposium.
Kendrick, A. (1998). Promotional products vs price promotion in fostering customer loyalty: a report of two controlled field experiments. Journal of Services Marketing, 12(4), 312-326. doi:10.1108/08876049810226982
Welter, C., Scrimpshire, A., Tolonen, D., & Obrimah, E. (2021). The road to entrepreneurial success: business plans, lean startup, or both? New England Journal of Entrepreneurship, 24(1), 21-42. doi:10.1108/NEJE-08-2020-0031
Wrigley, C., Bucolo, S., & Straker, K. (2016). Designing new business models: blue sky thinking and testing. Journal of Business Strategy, 37(5), 22-31. doi:10.1108/JBS-04-2015-0041
