The Role of Social Media, Entrepreneurial Orientation and Business Strategy on Business Performance: In Culinary Business in Kendari
DOI:
https://doi.org/10.47747/fmiic.vi2.2929Abstract
This study aims to measure and analyze the Role of Social Media, Entrepreneurial Orientation and Business Strategy on Business Performance in Culinary Businesses in Kendari City. The object of the study is Culinary Businesses in Kendari City. This study uses primary data. The population is 153 Culinary Businesses. The sampling technique uses the census method. The data analysis used is Multiple Regression Analysis. The results of the study indicate that: The Role of Social Media, Entrepreneurial Orientation and business strategy and business performance can affect business performance. The role of Social Media affects business performance. Entrepreneurial Orientation can affect business performance, strategy can improve business performance
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