The Influence of Perceived Ease of Use on Attitudes in using the GaYa Application in Creating a Social Enterprise in the Field of Fine Arts
DOI:
https://doi.org/10.47747/fmiic.vi2.2943Abstract
Indonesian painters often encounter significant economic and social challenges, limiting their ability to exhibit work and access the art market. Virtual galleries (VGs) offer a promising avenue to overcome these barriers, with applications like GaYa designed to facilitate digital exhibitions and curation and foster social enterprise in fine arts. However, successful adoption hinges on user perceptions. This study investigates the influence of Perceived Ease of Use (PEOU) on painters' attitudes toward the Use GaYa application, utilizing the Technology Acceptance Model (TAM) framework. It specifically examines the direct and indirect relationships involving PEOU, Perceived Usefulness (PU), and Attitude Toward Use GaYa. Data were collected via questionnaires from 120 painters across Semarang, Yogyakarta, and Surakarta and analyzed using Generalized Structured Component Analysis (GSCA). The results demonstrate that PEOU significantly positively influences both PU (CR = 3.87, p < 0.05) and A (CR = 3.22, p < 0.05). Furthermore, PU exerts a strong, significant positive influence on A (CR = 14.0, p < 0.05). These findings confirm that painters' belief in the ease of using GaYa enhances their perception of its Usefulness and fosters a positive attitude towards its adoption. The study validates the relevance of TAM in the context of fine arts. It underscores the critical importance of designing user-friendly and beneficial virtual gallery platforms to support artists' engagement and professional development.
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