Exploring Audience Emotional Resonance in Animation and Live-Action Films through the Lens of Emotional Design Theory
DOI:
https://doi.org/10.47747/fmiic.vi2.2977Abstract
are facing decline due to modernization and the crisis of cultural transmission. This study focuses on how animation and film can enhance public understanding of Lanyu culture and explores the effectiveness of these two media in cultural dissemination. Animation, with its creative freedom and diverse styles, can enhance cultural appeal, while live-action film conveys cultural context intuitively through realism, deeply portraying the cultural background to evoke audience resonance. By comparing the differences in emotional responses and the advantages and limitations of both media in cultural cognition, this study aims to provide new perspectives for cultural preservation and promotion, deepen societal respect and awareness of Lanyu’s weaving culture, and fulfill the mission of cultural sustainability.
References
Cantor, J., & Valencia, P. 2004. Inspired 3D short film production. Cengage Learning PTR.
Le, Y., Liu, J., Deng, C., & Dai, D. Y. 2018. Heart rate variability reflects the effects of emotional design principle on mental effort in multimedia learning. Computers in Human Behavior, 89, 40–47. https://doi.org/10.1016/j.chb.2018.07.025
Ma, C.Y., & Chen, C.C. 2019. Examination of the relationship between emotional change and functional animation. Journal of Design, 24(1), 1–16.
Manovich, L. 2001. The language of new media. MIT Press.
Mayer, R. E., & Estrella, G. 2014. Benefits of emotional design in multimedia instruction. Learning and Instruction, 33, 12–18. https://doi.org/10.1016/j.learninstruc.2014.02.004
Norman, D. A. 2004. Emotional design: Why we love (or hate) everyday things. Basic Books.
Sharda, N. 2007. Authoring educational multimedia content using learning styles and storytelling principles. Victoria University.
Tsai, Y.S. 2015. The weaving characteristics of the Tao people. Digital Culture E-News, Vol. 28.
Wu, S.W. 2022. A study on the application of Chinese elements in animation music and sound design: A case of the remastered version of World of Warcraft: Mists of Pandaria [Master’s thesis, Fu Jen Catholic University].
Yang, H. P. 2016. Animation brand marketing: The case of Minions. The Journal of Advertising, 21, 82–97.
Yang, C. H., Lin, J. T., & Lin, B.-H. 2022. A study on the application of emotional design in public service pandemic prevention videos: A case study of the video Happy Taiwan Child. Journal of Design, 27(1), 47–69.
Yusa, I. M. M., Ardhana, I. K., Putra, I. N. D., & Pujaastawa, I. B. G. (2023). Emotional design: A review of theoretical foundations, methodologies, and applications. Journal of Aesthetics, Design, and Art Management, 3(1), 1–14.
Zeyuan, X., & Choi, A. Y. (2023). Defining the emotional design stages of package designs by analyzing the melatonin gummy candy packaging. In Springer Series in Design and Innovation. 35, 873–886. Springer Nature Switzerland.
