Evaluation of Democrat Party Voter Segmentation in Bandung City
DOI:
https://doi.org/10.47747/ijbme.v5i1.1667Keywords:
Evaluation, Segmentation, DemocratAbstract
With the widespread idea that people are an aspect that needs to be considered and included in the political process, political parties are born automatically and grow to become candidates for the people and authorities. Political parties are usually considered the embodiment of a modern political system or the process of modernizing itself. This research uses qualitative research to produce descriptive data in interviews and written or verbal information from related people. Based on the sources, the number of Generation Y and Z voters in Bandung City for the 2024 Election is quite significant. According to the Bandung City KPU, as many as 53% of voters are millennials and Generation Z, totaling 1,872,381 voters. The KPU also noted that millennials dominated voters in the 2024 Election, reaching around 32.72%. This shows the crucial role of the young generation in the five-year contest.
Downloads
References
Aaker, D. (2008). Manajemen Ekuitas Merek: Memanfaatkan Nilai dari suatu Merek. Cetakan Ketiga. Mitra Utama. Jakarta.
Arikunto, S. 2003. Prosedur Penelitian, Suatu Praktek. Jakarta: Bina Aksara.
Budiardjo, M. (2007). Dasar-Dasar Ilmu Politik. Jakarta: PT. Gramedia Pustaka Utama.
Budiarjo, M. (1989). Dasar-Dasar Ilmu Politik. Jakarta: PT. Gramedia. Dan Realitas. Jakarta: Yayasan Obor Indonesia.
Haricahyono, C. (1991). Ilmu Politik Dan Perspektifnya. Yogyakarta : Tri Wacana Yogya. KPU Kota Bandung.
Hidayah, N. (2021). Pemasaran Destinasi Pariwisata Berkelanjutan Di Era Digital: Targeting, Positioning, Branding, Selling, Marketing Mix, Internet Marketing (Cetakan 1). Kreasi Cendekia Pustaka (KCP).
Kumano, Y. (2001). Authentic Assessment and Portfolio Assessment- Its Theory and Practice. Japan: Shizuoka University.
Kotler, P., and Keller, (2007), Manajemen Pemasaran, Jilid I, Edisi Kedua belas, PT. Indeks, Jakarta.
Porter, M. (1985). Competitive Advantage Creating and Sustaining Superior Performance. New York: The Free Press.
McDonald H.B. Malcolm & Warren J. Keegan. (1999). Marketing Plans That Work. Jakarta: Erlangga.
Tjiptono & Chandra, G. (2012). Pemasaran Strategik. Edisi Kedua. Yogyakarta Yogyakarta: ANDI.
Zainul, a dan Noehi N. (2021). Penilaian Hasil Belajar. Jakarta: Departemen Pendidikan Nasional
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Aan Andi Purnama, Budi Djatmiko
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyrights
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/)
![http://creativecommons.org/licenses/by/4.0/](https://journal.jis-institute.org/index.php/ijbmer/management/settings/<a rel="license" href="http:/creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https:/i.creativecommons.org/l/by/4.0/88x31.png" /></a><br />This work is licensed under a <a rel="license" href="http:/creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.){kind=link}
![http://creativecommons.org/licenses/by/4.0/](https://journal.jis-institute.org/index.php/ijbmer/management/settings/<a%20rel="license" href="http:/creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https:/i.creativecommons.org/l/by/4.0/88x31.png" /></a><br />This work is licensed under a <a rel="license" href="http:/creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>.){kind=link}