Tirta Candra Rini, I. and Sukmaningrum, D. 2026. Examining the Pathways from Digital Marketing and AI Personalization to Brand Loyalty: Mediating Mechanisms Brand Trust and Brand Experience. International Journal of Business, Management and Economics. 7, 4 (Nov. 2026), 596 - 618. DOI:https://doi.org/10.47747/ijbme.v7i4.3588.