AL-ARIQA, alya; CAHYONO, T. D. . A Comparative Analysis of Source Credibility Between Virtual and Human Influencers on the Purchase Intention of Generation Z. International Journal of Business, Management and Economics, [S. l.], v. 7, n. 3, p. 328 - 350, 2026. DOI: 10.47747/ijbme.v7i3.3565. Disponível em: https://journal.jis-institute.org/index.php/ijbmer/article/view/3565. Acesso em: 8 oct. 2026.