TIRTA CANDRA RINI, I.; SUKMANINGRUM, D. . Examining the Pathways from Digital Marketing and AI Personalization to Brand Loyalty: Mediating Mechanisms Brand Trust and Brand Experience. International Journal of Business, Management and Economics, [S. l.], v. 7, n. 4, p. 596 - 618, 2026. DOI: 10.47747/ijbme.v7i4.3588. Disponível em: https://journal.jis-institute.org/index.php/ijbmer/article/view/3588. Acesso em: 7 nov. 2026.