DWININGRUM, N.; MARNISAH , L.; HANDAYANI, S. The Influence of Product Brand Image on Purchasing Decision on Smartfren Internet Modem: Case Study at Indo Global Mandiri University, Palembang. International Journal of Business, Management and Economics, [S. l.], v. 1, n. 1, p. 27-33, 2020. DOI: 10.47747/ijbmer.v1i1.48. Disponível em: https://journal.jis-institute.org/index.php/ijbmer/article/view/48. Acesso em: 7 oct. 2026.