Ranto, Dwi Wahyu Pril, Endang Hariningsih, Wahyu Eko Prasetyanto, and Debby Mulya Oktafiani. 2021. “THE Price Discounts and Fashion Involvement to Increase Online Impulsive Buying: Study Among Teenagers at Yogyakarta”. International Journal of Business, Management and Economics 2 (4):239 -50. https://doi.org/10.47747/ijbme.v2i4.408.