Tirta Candra Rini, I., and D. . Sukmaningrum. “Examining the Pathways from Digital Marketing and AI Personalization to Brand Loyalty: Mediating Mechanisms Brand Trust and Brand Experience”. International Journal of Business, Management and Economics, vol. 7, no. 4, Nov. 2026, pp. 596 -18, doi:10.47747/ijbme.v7i4.3588.