Hidayat, M., and A. Santoso. “The He Effect of Digital Marketing and Product Innovation on Purchasing Decisions for Local Cuisine Based on Local Wisdom in Sumbawa Regency Through Brand Image”. International Journal of Business, Management and Economics, vol. 7, no. 3, Aug. 2026, pp. 509 -35, doi:10.47747/ijbme.v7i3.3589.