Dwiningrum, Nurfianita, Luis Marnisah, and Susi Handayani. “The Influence of Product Brand Image on Purchasing Decision on Smartfren Internet Modem: Case Study at Indo Global Mandiri University, Palembang”. International Journal of Business, Management and Economics 1, no. 1 (October 6, 2020): 27-33. Accessed October 8, 2026. https://journal.jis-institute.org/index.php/ijbmer/article/view/48.