GUSTIANA, J. .; JAYA, R. C. . Marketing Strategy Using SWOT Analysis and the Marketing Trifecta at PO Damar Laksana. International Journal of Marketing & Human Resource Research, [S. l.], v. 6, n. 3, p. 610 - 622, 2025. DOI: 10.47747/ijmhrr.v6i3.2851. Disponível em: https://journal.jis-institute.org/index.php/ijmhrr/article/view/2851. Acesso em: 7 nov. 2026.