SHARON, B. E. .; TANADY, L. .; GINTING, J. V. B.; SAHBANA, A. .; KURNIATI, L. . The Effect of Live Streaming Interactivity, Influencer Credibility, and Gamification Features on Consumer Impulse Buying in Tiktok Shop. International Journal of Marketing & Human Resource Research, [S. l.], v. 7, n. 2, p. 662 - 679, 2026. DOI: 10.47747/ijmhrr.v7i2.3414. Disponível em: https://journal.jis-institute.org/index.php/ijmhrr/article/view/3414. Acesso em: 8 oct. 2026.