GONTUR, S.; GADI, P. D.; BAGOBIRI, E. Service Quality and Customer Loyalty: The Mediating Effect of Customer Brand Identification in the Nigerian Hospitality Industry. International Journal of Marketing & Human Resource Research, [S. l.], v. 3, n. 1, p. 38-51, 2022. DOI: 10.47747/ijmhrr.v3i1.474. Disponível em: https://journal.jis-institute.org/index.php/ijmhrr/article/view/474. Acesso em: 18 oct. 2026.