Sharon, Beby Eliza, Louis Tanady, Jeni Veronika Br Ginting, Agung Sahbana, and Lina Kurniati. 2026. “The Effect of Live Streaming Interactivity, Influencer Credibility, and Gamification Features on Consumer Impulse Buying in Tiktok Shop”. International Journal of Marketing & Human Resource Research 7 (2):662 -79. https://doi.org/10.47747/ijmhrr.v7i2.3414.