International Journal of Marketing & Human Resource Research

Factors Affecting Interest in Accounting Students As Public Accountants (Empirical Study at Indo Global Mandiri University)

Vira Adela — 2023-01-15

This study aims to investigate the factors that influence the interest of accounting students to become public accountants (empirical study at Universitas Indo Global Mandiri, 2017-2019). The data used in this study are primary data collected through questionnaires. Sampling using a purposive sampling technique obtained 69 respondents. The research method used is simple linear regression analysis. The research results prove that attitudes, subjective norms, and control over behavior had a significant effect on the interest variable of accounting students as public accountants. Furthermore, the results evince that simultaneously attitudes, subjective norms, and control over behavior had a significant effect on the student interest variable to become public accountants

The Effect of Communication and Physical Work Environment on Employee Performance at PT.Vadhana International Palembang Branch

Ririn Agustina — 2023-01-15

This study aims to analyze the effect of communication and physical work environment on the performance of employees of PT Vadhana International Palembang Branch. This research used primary data and secondary data through distributing questionnaires to all 72 respondents. The research method used is multiple linear regression analysis. The resultsindicate that communication (X1) and physical work environment (X2) had a significant effect on employee performance (Y). This research is useful for improving employee performance through communication and the company's physical work environment.

Effect of Compensation on Employee Loyalty (Case Study of PT Remco Palembang)

Nando Hartoyo — 2023-01-15

This study aims to analyze the effect of compensation on employees’ loyalty at PT Remco Palembang. Samples were selected using sample random sampling technique. Data of 77 respondents were collected throught documentation, interviews, and questionnaires. This study implemented a simple linear regression method to analyze data. The results of the invesigation show that compensation has a significant effect on employees’ loyalty. This empirical evidence can provide benefits for PT Remco Palembang. To increase employees’ loyalty, the company should optimize compensation for employeess.

The Influence of Word of Mouth Talkers and Tools on Consumer Buying Decisions in Sate Taichan Shincan Palembang

Indah Tri Satriani — 2023-01-29

This study aims to determine the effect of Word of Mouth Talkers and Tools on Consumer Buying Decisions at Sate Taichan Shinchan Palembang Restaurant. Data was obtained through the distribution of questionnaires and interviews. The sample in this study was 178 consumers. The results showed that there was a positive influence between the influence of word of mouth talkers on buying decisions. The results obtained from the value of the Multiple Linear Regression Coefficient of 5,600 means that the increase in the value of Word of Mouth Talkers and Tools spread by 1 unit will increase the value of consumer purchases by 5,600. The results of the study obtained the value of the Correlation Coefficient (R) between Word of Mouth Talkers and Word of Mouth Tools on the Buying Decision variable, which has a moderate relationship because it has a correlation value of 0.506 (50.6%). Furthermore, research using the analysis of the Coefficient of Determination (R2) explained by Word Of Mouth Talkers, and Word of Mouth Tools, of 25.6% while the rest of 74.4% can be explained by other factors.

Impact of Green Human Resource Management Adoption on Business Educator’s Job Motivation in Nigerian Universities

Daniel Osamwonyi Iyoha — 2023-02-11

The study examines the impact of employing green human resource management on business educators' motivation for their jobs in Delta State's public universities. The study's major goal was to determine how the adoption of green human resource management affects business educators' job motivation in public universities in Delta State. The study was directed by two research questions, and two hypotheses were developed and tested at the 0.05 level of significance. The research design for the study was correlational survey. 58 lecturers in business education at public universities in Delta State made up the study's population. The complete population was used, hence there was no selection or sampling method. A structured questionnaire with questions based on the research questions was the instrument for collecting the data. While Pearson Product Moment Correlation Coefficient was employed for the hypotheses at 0.05 level of significance, the Mean and Standard Deviation were used to answer the study questions. The findings were summarized, and it was shown that there is a substantial positive association between business educators working in public institutions who are motivated by their jobs and green human resource management of training and remuneration. Based on the results, it was determined that green human resource management, namely in terms of training and remuneration, are significant predictors of employment motivation for business educators in public institutions in Delta state. The statistical implication of this is that business educators working at public universities will be more motivated to do their jobs if there is an increase in green human resource management in terms of training and compensation. In light of the findings, measures are suggested, including the need for Government at all levels to work together to guarantee that business instructors in Nigerian universities receive regular training since this will increase their job satisfaction and involvement in the institutions.