Pengembangan Strategi Bisnis Tas Handmade Pada CV Cagho Prima Nusantara
DOI:
https://doi.org/10.47747/jismab.v5i1.1637Keywords:
Manajemen Strategi, SWOT, BMCAbstract
The purpose of this study is to examine and analyze the development of the business strategy of CV Prima Nusantara, a company that focuses on the production of handmade bag. Handmade bag industry has emerged as a key player in the fashion industry, attracting consumers seeking unique and affordable goods. Using the SWOT analysis method, this study examines the internal factors (Strengths and Weaknesses) and external factors (Opportunities and Threats) that affect the CV of the Primary Care Physician of Nusantara. When production costs and capacity are reduced to an extreme, design creativity, day-to-day design, and product quality become the most important factors. It is anticipated that CV Cagho Prima Nusantara will be able to develop innovative and flexible business strategies to maximize market share and train personnel. A SWOT analysis will be conducted to assist CV Cagho Prima Nusantara in maximizing internal resources, overcoming obstacles, and maximizing opportunities.
References
Abdulwase, R., Ahmed, F., Nasr, F., Abdulwase, A., Alyousofi, A., & Yan, S. (2021). The role of business strategy to create a competitive advantage in the organization. Open Access Journal of Science, 4(4), 135–138. https://doi.org/10.15406/oajs.2020.04.00162
Adya Hermawati, Rahayu Puji Suci, Suhermin Suhermin, Kartika Dewi S. S..,“Pendekatan Analisis SWOT Salah Satu Strategi Membangun Kinerja UMKM, ”inCIASTECH ,2019, no.Ciastech , pp.29–38
Delano, W.J.F.A., Tumbuan, dan Mandagie (2022). Analisis Tows Tentang Penentuan Strategi Pemasaran Di Cafe Time420S, Kecamatan Langowan Utara [Analisis Tows Tentang Penentuan Strategi Pemasaran Di Cafe Time420S, Kecamatan Langowan Utara]. Jurnal EMBA, Vol. 10, No. 1, pp. 101–112. https://doi.org/10.35794/emba.v10i1.37568
El Sawy, O. A., Kræmmergaard, P., Amsinck, H., & Vinther, A. L. (2016). How LEGO built the foundations and enterprise capabilities for digital leadership. MIS Quarterly Executive, 15(2).
Fata Nidaul Khasanah dan rekan. Jurnal Sains Teknologi Dalam Pemberdayaan Masyarakat, 1(1), 51–62. https://doi.org/10.31599/jstpm.v1i1.255.
Freddy Rangkuti, 2016, Teknik Membedah Kasus Bisnis Analisis SWOT, Edisi Duapuluh. Dua, Cetakan Keduapuluh Dua, PT Gramedia Pustaka Utama, Jakarta
Hambali dan Andarini (2021). Bisnis Model Canvas (BMC) dan SWOT Analysis digunakan untuk meningkatkan daya saing PIRING SENG COFFEE & CO TUNJUNGAN SURABAYA. Jurnal Polibatam, September, tahun 131–142. Artikel ini dapat ditemukan di https://jurnal.polibatam.ac.id/index.php/JABA/article/view/2969/1492.
Jatiningrum, W. S., el all. (2019). Consumer Preference for Mocaf Packaging using Analytical Hierarchy Process (AHP). Jurnal Ilmiah Teknik Industri, 18(2), 153–160. https://doi.org/10.23917/jiti.v18i2.8473
Kaya Nihat. 2015. Corporate Entrepreneurship, Generic Competitive Strategies, and Firm Performance in Small and MediumSized Enterprises. Procedia Social and Behavioral Sciences 207, 662 – 668
Lenaini, I. (2021). Teknik Pengambilan Sampel Purposive Dan Snowball Sampling. Jurnal Kajian, Penelitian & Pengembangan Pendidikan Sejarah, 6(1), 33–39. [DOI: https://doi.org/https://doi.org/10.31764/historis.v6i1.4075]
Madrakhimova, F. (2017). History of development of corporate social responsibility. Journal of Business and Economic, 4(6), 509-520. USA: Academic Star Publishing Company.
Osterwalder, A. (2017). Pendekatan Business Model Canvas Sebagai Perancangan Strategi Bisnis Baru. Pp. 123–131.
Pradana, F. A., & Pahlevi, R. (2022). Strategi Pengembangan Usaha “Dika Ban Kalasan” dengan Pendekatan Matriks Space (Pendekatan Studi Kasus). Jurnal Ekonomi, Manajemen, Bisnis, Dan Akuntansi, 1(2), 203–218. https://www.bajangjournal.com/index.php/JEMBA/article/view/1946
Putu Hariastuti, N. (2014). Analisis Strategi Bisnis Yang Tepat Bagi IKM Tas Gadukan Morokrembangan Surabaya Jawa Timur, pp. 1–8.
Rahastine, M. P. (2017). Strategi Komunikasi Pemasaran The Flat Shoes Company Dalam Menghadapi Persaingan Bisnis Online Shopping Di Indonesia. Jurnal Komunikasi, 8(2).
Rahim, H. A., & Radjab, E. (2017). _Manajemen Strategi_. Makassar: Lembaga Perpustakaan dan Penerbitan, Universitas Muhammadiyah Makassar.
Rifki Dwiman Hudiya, Deden Syarif Hidayatullah. (2018). Formulasi Perancangan Model Bisnis Sebagai Pengembangan Usaha Menggunakan Pendekatan Business Model [Formulation Of Business Model Designation As A Business]. Jurnal XYZ, 2, 3112–3119.
Rispianda, Ratna Puspitaningsih, & Sugih Arijanto. (2014). Rumusan Alternatif Strategi Suatu Perusahaan Tas dalam Menghadapi Persaingan Industri. Jurnal Rekayasa. Hal(1)
Suwendra, Wayan. (2018). Metodologi Peneliti Kualitatif. Denpasar: Nilacakra Publishing House.
Umban Adi Jaya and Anugerah Nur Raya. (2022). Pengaruh E-Commerce Dan Media Sosial Terhadap Penjualan Umkm Di Era Pandemi (Studi Kasus Desa Cibolang). Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen Dan Kewirausahaan, 2(1), 378–387. https://doi.org/10.46306/vls.v2i1.100
Widiyanto, H. N. (2019). Analisi Strategi Pengembangan Industri Tas Dengan Menggunakan Metode SWOT (Studi Kasus Pengerajin Tas Rico Collection) [Doctoral dissertation, UNIVERSITAS PGRI ADIBUANA SURABAYA].
Wijaya, F. (2019). Formulasi perancangan strategi pengembangan usaha menggunakan analisis SWOT dan business model canvas. Jurnal Ilmu Manajemen dan Bisnis, 10(2), 205-212.
Wijaya, F. (2021). Strategi Bisnis dalam Mengembangkan Usaha Pada Kelompok Tani Kopi Buntis. Jurnal Indonesia Membangun, 20(1), 1-15.
Yurike, Y., & Sahetapy, W. L. (2018). Analisis Business Model Canvas pada UD Diamond Motor. AGORA, 6(2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Zulfan Luthfi, Fanji Wijaya
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyrights
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )
