Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian

(Study Kasus Pembelian Sepeda Motor Mio di Fortuna Ciparay

Authors

  • Antonius Sahati Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung
  • Mochammad Mukti Ali Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung
  • Fanji Wijaya Fanji Universitas Indonesia Membangun
  • Farha Salsabila Fakultas Ekonomi dan Bisnis, Universitas Indonesia Membangun, Bandung

DOI:

https://doi.org/10.47747/jismab.v5i3.1976

Keywords:

Kualitas Produk, Harga, Keputusan Membeli

Abstract

Managing volunteer labor is a critical and strategic process for ensuring the success of any organization that focuses on increasing volunteer labor to achieve organizational goals. This study aims to study the balance between work and life and discipline in the upkeep and repair of the Bandung city region. The method of analysis employed is a quantitative approach using descriptive verifiable. This sample is being drawn utilizing a primary random sampling method with 100 participants chosen based on Slovin's rumor. Using a scale of about five buttons, the questionnaire's measurement. The findings reveal that work-life balance and work ethic have a favorable and noteworthy effect on the output of caregivers in the Dinas Permahan and Kawasan Pemukiman Kota Bandung simultaneously, contributing 0.443 at or 44.3%, while other variables negatively impact 55.7% of the work

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Published

2024-08-22

How to Cite

Sahati, A., Ali, M. M., Fanji, F. W., & Salsabila, F. . (2024). Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian : (Study Kasus Pembelian Sepeda Motor Mio di Fortuna Ciparay. Jurnal Ilmu Sosial, Manajemen, Akuntansi Dan Bisnis, 5(3), 688 - 707. https://doi.org/10.47747/jismab.v5i3.1976

Issue

Vol. 5 No. 3 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis

Section

Articles

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Copyright (c) 2024 Antonius Sahati, Mochamad Mukti Ali, Fanji Wijaya Fanji, Farha Salsabila

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