Pengaruh Employer Branding, Reputasi Perusahaan, dan Informasi Sosial Media Terhadap Intention To Apply pada Gen Z lulusan SMK se-Bandung Raya
DOI:
https://doi.org/10.47747/jismab.v5i4.2268Keywords:
Employer Branding, Reputasi Perusahaan, Informasi Sosial Media, Intention To ApplyAbstract
Termination of Employment (PHK), recession, and global economic growth accelerate market disruption. Companies strive to get new customers and gain greater profits than their competitors. In addition, they are very excited to attract prospective workers who have expertise in the field they are proficient in. According to the Central Statistics Agency (BPS) of Bandung City, the Open Unemployment Rate in 2023 is 8.83%. Vocational school graduates contribute the largest portion of the Gen Z unemployment rate. Thus, this research seeks to determine whether there is an influence of employer branding, company reputation, social media information on the intention to apply for a job in Gen Z. This research uses quantitative methods and data collection techniques through questionnaires and the samples used consist of 100 Gen Z respondents of vocational school graduates using cluster sampling techniques. The Likert scale is a multiple linear regression distribution and analysis used to process data. Partially employer branding has a positive effect on the intention to apply, while the company's reputation and social media information have no effect on the intention to apply.
References
Ekhsan, M., Komang, N., Jayanti, P. A., & Parashakti, R. D. (n.d.). Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Pengaruh Employer Branding terhadap Minat Melamar Pekerjaan dengan Kompensasi Sebagai Variabel Mediasi. http://jurnal.undira.ac.id/index.php/jpmk/
Hardiansyah, R., Danial, D. M., Nurmala, R., & Sukabumi, U. M. (2023). The Effectiveness Of E-Recruitment and Social media in Increasing The Interest Of Generation Z Job Applicants.
Ishbah, K. (2024). Pengaruh Employer Branding, Reputasi Perusahaan, Informasi Sosial Media dan Corporate Social Responsibility terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z. Jurnal Kajian Ekonomi & Bisnis Islam, 5(7).
Muttaqin, R., & Arie Hendra Saputro. (2023). Effect Of Job Description And Compensation On Employee Performance At PT Mettana, Bandung City. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(4), 1440–1445. https://doi.org/10.35870/jemsi.v9i4.1351
Muttaqin, R., Resa, P. I., Siddiq, A. M., Wijaya, F., Rama, C. J., & Abdulrahman, S. Al. (2023). Improving employee performance: The role of self-efficacy and motivation Article Info Abstrack. Jurnal Kajian Manajemen Bisnis, 12(1), 1–9. http://ejournal.unp.ac.id/index.php/jkmb
Asep Nurdin & Muttaqin, R., (2024). Pengaruh Self-Efficacy dan Kepuasan Keja terhadap Kinerja Karyawan pada PT Frastarta Buana Cabang Bandung. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 10(3), 2116-2127. https://doi.org/10.35870/jemsi.v10i.2540
Putri, Regitha Lania, A. (2023). Pengaruh Employer Branding, Reputasi Perusahaan dan Informasi Sosial Media Terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z. Journal Of Social Science Research, 3(3).
Shafara arifah phalevi, seger handoyo. (2019). Pengaruh Employer Branding dan Reputasi Perusahaan terhadap Organizational Acctrativeness di Perusahaan StrartUp pada Generasi Z. SIBATIK JOURNAL, 2.
Sukresno, R. A., & Fadli, J. A. (2022). 84 | Pengaruh Employer Branding, Reputasi Perusahaan, dan Penggunaan Media Sosial Terhadap Minat Melamar Kerja. Journal of Advances in Digital Business and Entrepreneurship. https://intropublicia.org/index.php/jadbe
Tanjung, F. (2021). Pengaruh faktor internal terhadap return saham pada LQ 45 yang terdaftar di Bursa Efek Indonesia tahun 2010-2019. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (JEBMA), 1(2), 8–17. https://doi.org/10.47709/jebma.v1i2.975
Selly Yantini & Muttaqin. R., (2023) Pengaruh Self-Efficacy, Lingkungan Kerja, dan Motivasi Kerja terhadap Turnover Karyawan (Survei Pada PT Bank Woori Saudara Indonesia 1906 Tbk Kantor Cabang Diponegoro Bandung. JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9 (6) 2581-2590. https://doi.org/10.35870/jemsi.v9i6.1750
Rama Chandra Jaya, (2020) Analisis Kesuksesan E-recruitment technology pada job seeker generasi z menggunakan Metode Delone dan Mclean. Jurnal Indonesia Membangun, 2 (19) 2579-8189.
Salma Annisa, (2022) Pengaruh employer attractiveness, media sosial, dan reputasi organisasi terhadap intensi melamar pekerjaan generasi z. INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen, 4 (18) 850-859
Risda Nuraini & Yoyo Sudaryo, (2024) Pengaruh Kerja Sama Tim, Komunikasi san Disiplin Kerja Terhadap Kinerja Karyawan di CV Multi Argo Sarana Sumedang. JISMAB (Jurnal Ilmu Sosial, Manajemen, Akuntansi & Bisnis 5(3) 639-658 10.47747/jismab.v5i3.1963
Sugiyono, M. S. (2018). Metodologi Penelitian Dilengkapi dengan Metode R&D. Deepublish.
Sugiyono, P. D. (2022). Metode Penelitian Kuantitatif Kualitatif dan R&D (M. Dr. Ir. Sutopo. S. Pd. ALFABETA, Cv.
WulandarI, F. (2022), Manajemen Sumber Daya Manusia. https://www.researchgate. net/publication/358343937
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Syifa Aulia Azahra, Ridlwan Muttaqin
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyrights
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )
