Strategi Pengembangan Usaha Pada Optik Damar Melalui Pendekatan Analisis Swot Dan Business Model Canvas
DOI:
https://doi.org/10.47747/jismab.v5i4.2409Keywords:
SWOT Analysis, Business Model Canvas, Business Strategy, Optik Damar, Digital MarketingAbstract
This study aims to formulate a business development strategy for Optik Damar using SWOT analysis and the Business Model Canvas (BMC) approach. The research was conducted using a descriptive qualitative method, which included observation and interviews as data collection techniques. The results show that the main strengths of Optik Damar include product quality and customer loyalty, while its weakness lies in dependence on a single supplier. Opportunities that can be leveraged include increasing public awareness of eye health and the potential of online markets, whereas the main threats come from intense competition and changing consumer trends. The analysis results led to recommendations for a new Business Model Canvas to enhance competitiveness and growth potential. The suggested strategies include diversifying suppliers, implementing technology-based innovations, and optimizing digital marketing. The implementation of these strategies is expected to support the sustainability of Optik Damar's business in the future.
References
Candra, A., Dadang, H., NLP, S., TM, K. (2021). Penerapan Digital Marketing sebagai Strategi Pengembangan Usaha Ternak Tikus Putih (TheApllication of Digital Marketing as a Strategy For Developing White Rat Farm Business). Yusmary : Jurnal Pengabdian Kepada Masyarakat, 2(1). EISSN 2746-0576. https://doi.org/10.35912/jpm.v2i1.503
Fanji, W. (2021). Strategi Bisnis Dalam Mengembangkan Usaha Pada Kelompok Tani Kopi Buntis. Jurnal Indonesia Membangun, 20 (1). E-ISSN 2579-8189. https://jurnal.inaba.ac.id/index.php/JIM/article/view/251/184
Gumiandari, S. S. (2021). Analisis Swot Mutu Evaluasi Pembelajaran. Jurnal Dinamika Manajemen Pendidikan (JDMP), 6(1), 59–69. https://doi.org/10.26740/jdmp.v5n1.p68-76
Hadi, S. (2022). Manajemen Strategi Menurut Para Ahli. Penerbit Lembaga Manajemen Fakultas Ekonomi Universitas Kristen Satya Wacana
Halim, S. (2022). Analisis SWOT: Teori dan Praktik. Penerbit Deepublish
Sugiyono. (2017). Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif, Kombinasi, dan R&D. Bandung: Alfabeta.
Hambali, A., & Andarini, S. (2021). Formulasi Strategi Pengembangan Bisnis Menggunakan Pendekatan Business Model Canvas (Bmc) Dan Swot Analysis Dalam Upaya Meningkatkan Daya Saing Pada Piring SengCoffee & Co Tunjungan Surabaya. Journal of Applied Business Administration, 5(2),131–142. https://doi.org/10.30871/jaba.v5i2.2969
Harisudin, M. (2019). Metode Penentuan Faktor-Faktor Keberhasilan Penting Dalam Analisis Swot. Jurnal Ilmu-Ilmu Pertanian, 3(2), 109–121. https://doi.org/10.32585/ags.v3i2.546
Harsa Wardana, M., & Sitania, F. D. (2023). Strategi Pengembangan Bisnis Melalui Pendekatan Business Model Canvas Pada Kedai Kabur Bontang. Jatri - Jurnal Teknik Industri, 1(1), 10– 17. https://doi.org/10.30872/jatri.v1i1.492
Hastuti, P., Nurofik, A., Purnomo, A., Hasibuan, A., Aribowo, H., Ilmi Faried, A., Sudarso, A., Kurniawan Soetijono, I., Hadi Saputra, D., & Simarmata Penerbit Yayasan Kita Menulis, J. (2020). KEWIRAUSAHAAN DAN UMKM (Rikki Alex, Ed.). Yayasan Kita Menulis. https://d1wqtxts1xzle7.cloudfront.net/67442445/Kewirausahaan_dan_UMKM-libre.pdf?
Herlinawati, E. (2019). Model Peningkatan Kinerja Bisnis Melalui Kompetensi Kewirausahaan, Orientasi Kewirausahaan dan Inovasi: Studi Pada UMKM Sektor Industri Pengolahan Di Jawa Barat (Doctoral Dissertation, Universitas Pendidikan Indonesia). https://repository.upi.edu/44215/
Herlinawati, Erna, dkk (2018). Teori dan Implementasi Kewirausahaan UMKM. Bandung:Manggu Makmur Tanjung Lestari.
Muhamad, R, P., Fanji, W., Dadan, A, A, M. (2023). Formulasi Strategi Pengembangan Usaha Kedai Kopi Melalui Pendekatan SWOT dan Business Model Canvas. Jurnal of Economic, Business and Engineering, 5 (1). E-ISSN 2716-2583. https://doi.org/10.32500/jebe.v5i1.5595
Ningsih, R., Wijaya, F., & Herlinawati, E. (2023). Analysis of business development using a business model canvas approach. Journal of Management Science (JMAS), 6(1), 117–124. www.exsys.iocspublisher.org/index.php/JMAS
Paramansyah, H. A. (n.d.). Manajemen Strategis: Strategi, Konsep, & Proses Organisasi. Almuqsith Pustaka.
Salim, M. A., & Siswanto, A. B. (2021). Analisis SWOT dengan metode kuesioner. CV. Pilar Nusantara. https://books.google.co.id/books
Sirin, N, D., Fanji W. (2024). Strategi Pengembangan Bisnis Pada Bidang Usaha Putu Bagja Catering Menggunakan Analisis SWOT dan QSPM. Jurnal Ekonomi, Manajemen dan Akuntansi, 10 (1). E-ISSN 2579 – 5635. https://doi.org/10.35870/jemsi.v10i1.2048
Sukarno, B. R., Sunan, U., & Surabaya, A. (2021). Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas Muhamad Ahsan. Jurnal MANOVA, 4(2), 51–61. https://doi.org/10.15642/manova.v4i2.456
Triya, S, A., Fanji W. (2024). Formulasi Perancangan Strategi Pengembangan Usaha Pada Avelina Parfum. Jurnal Ilmu Sosial, Manajemen, Akuntansi, & Bisnis, 5(2), 257-270. e-ISSN: 2745- 7273. https://doi.org/10.47747/jismab.v5i2.1799
Umar, S., Gunawan, B, I., Misbahuddin, Heriyanti M., Amar, S. (2022). Strategi Pengembangan Usaha Kerajinan Anyaman Rotan dan Bambu melalui Pemasaran Online di Kecamatan Ma’rang Kabupaten Pangkep. Bata Ilyas Educational Management Review, 2 (2). E-ISSN 2828-2256.https://ojs.stieamkop.ac.id/index.php/biemr/article/view/198
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Fanji Wijaya Fanji, Asti Wulandari, Erna Herlinawati
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyrights
Copyright for this article is retained by the author(s), with first publication rights granted to the journal.
This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (http://creativecommons.org/licenses/by/4.0/ )
