Pengaruh Perilaku Keuangan terhadap Keputusan Investasi pada Usaha Mikro Kecil dan Menengah (UMKM) Makanan pada Event Baku Timba Fest Session Kemerdekaan Jayapura
DOI:
https://doi.org/10.47747/snfmi.v1i.1517Keywords:
FinanceAbstract
This research aims to investigate the influence of Financial Behavior, which includes financial literacy, attitudes towards risk, and investment knowledge, on Investment Decisions in Micro, Small and Medium Enterprises (MSMEs) in the food sector. This research was conducted in the context of the Baku Timba Fest Session for Independence in Jayapura in August 2023. The research methods used are descriptive analysis, correlation tests, regression tests, and t and F tests to examine the relationships and differences between Financial Behavior and Investment Decision variables. The research sample consisted of 10 food MSMEs who participated in the event. The research results show that there is a strong positive correlation between Financial Behavior and Investment Decisions, with financial literacy, attitudes towards risk, and investment knowledge playing an important role in making Investment Decisions. The regression model explains approximately 85.94% of the variation in Investment Decisions based on Financial Behavior. However, the t test shows that there is no significant difference in the means between these two variables. In the context of food MSME business development, a better understanding of the influence of Financial Behavior can help entrepreneurs manage their business finances more efficiently, take measured risks, and make smart investment decisions. Awareness of the importance of Behavioral Finance can help food MSMEs increase their business success.
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