The Influence of Food Quality, Product Uniqueness, and Customer Satisfaction on Repurchase Intentions in Local Culinary of Sampang-Madura
DOI:
https://doi.org/10.47747/snfmi.v3i1.3081Abstract
Culinary is a business that is growing very rapidly, so culinary entrepreneurs are required to continue to improve their services. This research aims to determine the influence of food quality, uniqueness and satisfaction on repurchase intentions. The number of samples in this study was 195 respondents, namely consumers of local beef broth culinary restaurants Ghozali in Sampang Regency. The analysis technique uses Structural Equation Modeling (SEM) and SmartPLS 4.0 software is used for model and hypothesis testing. The research results show that Uniqueness has a significant effect on Satisfaction, Food Quality has no effect on Satisfaction, while Uniqueness, Food Quality and Satisfaction have a significant effect on Repurchase Intention. The results of this research have implications for the development of local culinary delights in Sampang in implementing marketing strategies.
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