Resource Strategy Canvas: Ideas for Human Resource Strategy Tool
DOI:
https://doi.org/10.47747/snfmi.v3i1.3083Abstract
This article is grounded in the need to develop effective business strategies tailored specifically for Micro, Small, and Medium Enterprises (MSMEs). The aim of this article is to serve as a practical reference for MSMEs in growing their businesses and to offer alternative solutions to common challenges, particularly in Indonesia. Most importantly, for MSMEs, this work aspires to provide inspiration and actionable solutions to the obstacles they face. This study employs a qualitative methodology, combining literature reviews from scholarly journals and interviews with MSME practitioners to capture their real-world needs and perspectives. Central focus of this article is on human resource development within MSMEs. The novelty in this paper to introduce of the STAR SOURCE strategy tool, a new conceptual framework designed to enrich business development practices. This tool comprises ten key elements within the Resources Strategy Canvas (RSC): consisting of selection (S); training and development (T); assessing cultural fit (A); networking (R); specific needs (S); online platforms (O); outsourcing (U); referral program (R); company culture (C); evaluation (E). enriching the treasure trove of knowledge, especially in developing MSME businesses. Altogether, this strategy contributes to the broader body of knowledge and offers a fresh perspective on enhancing the capabilities of MSMEs.
References
Abane, J. A., Adamtey, R., & Kpeglo, R. (2024). The impact of social capital on business development in Ghana: Experiences of local-level businesses in the Kumasi Metropolitan Area. Social Sciences & Humanities Open, 9, 100775. https://doi.org/https://doi.org/10.1016/j.ssaho.2023.100775
Ak, M., Turkmenoglu, M. A., Elbardan, H., & Yüce, H. (2025). Eco-friendly behavior as a moderator: How responsible leadership shapes environmental performance through organizational green culture in the hospitality industry? International Journal of Hospitality Management, 131, 104346. https://doi.org/https://doi.org/10.1016/j.ijhm.2025.104346
Aljarboa, S. (2024). Factors influencing the adoption of artificial intelligence in e-commerce by small and medium-sized enterprises. International Journal of Information Management Data Insights, 4(2), 100285. https://doi.org/https://doi.org/10.1016/j.jjimei.2024.100285
Anjaningrum, W. D., Azizah, N., & Suryadi, N. (2024). Spurring SMEs’ performance through business intelligence, organizational and network learning, customer value anticipation, and innovation - Empirical evidence of the creative economy sector in East Java, Indonesia. Heliyon, 10(7), e27998. https://doi.org/https://doi.org/10.1016/j.heliyon.2024.e27998
Aparna, S. M., & Kumar, S. (2024). Changing landscapes in recruitment: a critical analysis of past, present and future. Personnel Review, 54(5), 1276–1315. https://doi.org/https://doi.org/10.1108/PR-01-2024-0098
Armstrong, M., & Taylor, S. (2020). Armstrong’s Handbook of Human Resource Management Practice. Kogan Page Publishers.
Arz, C. (2019). Bridging the micro-macro gap: A multi-layer culture framework for understanding entrepreneurial orientation in family firms. Journal of Family Business Strategy, 10(3), 100287. https://doi.org/https://doi.org/10.1016/j.jfbs.2019.04.006
Cardon, M. S., & Stevens, C. E. (2004). Managing human resources in small organizations: What do we know? Human Resource Management Review, 14(3), 295–323. https://doi.org/https://doi.org/10.1016/j.hrmr.2004.06.001
Dang, V. L., Wan, S., & Guo, J. (2025). Third-party logistics outsourcing: A review of two decades of advancing decision-making approaches with an up-to-date three-layer criteria framework integrating environmental, social, and governance metrics. International Journal of Production Economics, 284, 109615. https://doi.org/https://doi.org/10.1016/j.ijpe.2025.109615
Deepa, R., Sekar, S., Malik, A., Kumar, J., & Attri, R. (2024). Impact of AI-focussed technologies on social and technical competencies for HR managers – A systematic review and research agenda. Technological Forecasting and Social Change, 202, 123301. https://doi.org/https://doi.org/10.1016/j.techfore.2024.123301
Dessler, G. (2020). Human Resource Management (16th ed.). Pearson.
Dinesh Babu, M., Bijay Prasad, K., & Tara Prasad, U. (2024). Impact of ambidextrous leadership on innovative work behaviour and employee performance in the IT sector. Heliyon, 10(13), e33124. https://doi.org/https://doi.org/10.1016/j.heliyon.2024.e33124
Dutta, D., Mishra, S. K., & Budhwar, P. (2022). Ethics in competency models: A framework towards developing ethical behaviour in organisations. IIMB Management Review, 34(3), 208–227. https://doi.org/https://doi.org/10.1016/j.iimb.2022.10.002
Eidizadeh, R., Salehzadeh, R., & Chitsaz Esfahani, A. (2017). Analysing the role of business intelligence, knowledge sharing and organisational innovation on gaining competitive advantage. Journal of Workplace Learning, 29(4), 250–267. https://doi.org/https://doi.org/10.1108/JWL-07-2016-0070
El Mokrini, A., & Aouam, T. (2022). A decision-support tool for policy makers in healthcare supply chains to balance between perceived risk in logistics outsourcing and cost-efficiency. Expert Systems with Applications, 201, 116999. https://doi.org/https://doi.org/10.1016/j.eswa.2022.116999
Galanti, T., & Fantinelli, S. (2024). Managing the future of talents: digital innovation in learning organizations. The Learning Organization, 32(4), 554–580. https://doi.org/https://doi.org/10.1108/TLO-06-2023-0096
Hai, S., & Park, I.-J. (2024). How can promote hotel employees’ performances? Relative importance of high-performance HR practices and the moderating role of empowering leadership. International Journal of Hospitality Management, 119, 103706. https://doi.org/https://doi.org/10.1016/j.ijhm.2024.103706
Horani, O. M., Al-Adwan, A. S., Al-Rahmi, W. M., & Alkhalifah, A. (2025). Enabling innovation with big data analytics capabilities: the moderating role of organizational learning culture. Data Science and Management. https://doi.org/https://doi.org/10.1016/j.dsm.2025.06.006
Hosen, S., Hamzah, S. R., Arif Ismail, I., Noormi Alias, S., Faiq Abd Aziz, M., & Rahman, M. M. (2024). Training & development, career development, and organizational commitment as the predictor of work performance. Heliyon, 10(1), e23903. https://doi.org/https://doi.org/10.1016/j.heliyon.2023.e23903
Jiang, Z., Jiang, X., Jin, Y., & Tan, L. (2024). A study on participatory experiences in cultural and tourism commercial spaces. Heliyon, 10(2), e24632. https://doi.org/https://doi.org/10.1016/j.heliyon.2024.e24632
Kabir, S. M. (2016). METHODS OF DATA COLLECTION (pp. 201–275).
Lathabhavan, R., Sumathi, K., & Padhy, P. C. B. T.-R. M. in S. S. (2024). Employee Engagement. Elsevier. https://doi.org/https://doi.org/10.1016/B978-0-443-13701-3.00465-5
Malinda, M; Wianto, E & Intan, E. L. (2024). Poster Resource Strategy Canvas (000644834). MENTERI HUKUM DAN HAK ASASI MANUSIA DIREKTUR JENDERAL KEKAYAAN INTELEKTUAL.
Malinda, Maya; Elizabeth;Evelyn Laurentia, I. (2024). Resources Strategy Canvas (000644834). KEMENTERIAN HUKUM DAN HAK ASASI MANUSIAREPUBLIK INDONESIA.
Niraula, G. P., Kharel, S., & Mainali, B. P. (2025). The role of perceived organizational support between training and development practices and employee engagement in Nepalese commercial banks. International Journal of Sociology and Social Policy, 45(56), 471–488. https://doi.org/https://doi.org/10.1108/IJSSP-12-2024-0642
Phanniphong, K., Na-Nan, K., Asavanatthakorn, N., & Chuen-u-ra, K. (2024). Job stress matters: Understanding how job stress moderates the relationship between person-environment fit and innovative work behavior in the Thai food industry. Acta Psychologica, 250, 104513. https://doi.org/https://doi.org/10.1016/j.actpsy.2024.104513
Pimentel, D., Almeida, P., & Morais, Y. (2025). Organizational justice, turnover intentions and resilience in family and non-family businesses in the Portuguese hotel industry. Journal of Family Business Management, 15(3), 590–611. https://doi.org/https://doi.org/10.1108/JFBM-10-2024-0241
Renedo, S., Martínez-Corts, I., Di Marco, D., & Medina, F. J. (2025). “Sweeten the (i)-deal”: unveiling power and influence dynamics in family small and medium-sized enterprises. Journal of Family Business Management, 15(3), 728–758. https://doi.org/https://doi.org/10.1108/JFBM-06-2024-0127
Sekaran, U., & Bougie, R. (2016). Research Methods For Business: A Skill Building Approach. Wiley. https://books.google.co.id/books?id=Ko6bCgAAQBAJ
Shepperson, L., von Rosing, M., Czichos, H., & Möck, T. (2025). Chapter 31 - Sustainability as a recruiting criterion (M. B. T.-T. S. H. von Rosing Volume 2 (ed.); pp. 589–610). Elsevier. https://doi.org/https://doi.org/10.1016/B978-0-323-90421-6.00012-0
Sivarajah, U., Irani, Z., Gupta, S., & Mahroof, K. (2020). Role of big data and social media analytics for business to business sustainability: A participatory web context. Industrial Marketing Management, 86, 163–179. https://doi.org/https://doi.org/10.1016/j.indmarman.2019.04.005
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/https://doi.org/10.1016/j.jbusres.2019.07.039
Stup, R. E., MacKenzie, M. K., & Lutz, K. A. (2025). Onboarding dairy farm employees: Improving the new employee experience. Journal of Dairy Science, 108(4), 4462–4473. https://doi.org/https://doi.org/10.3168/jds.2024-25319
Tursunbayeva, A., Fernandez, V., Gallardo-Gallardo, E., & Moschera, L. (2025). Artificial intelligence and digital data in recruitment. Exploring business and engineering candidates’ perceptions of organizational attractiveness. European Management Journal. https://doi.org/https://doi.org/10.1016/j.emj.2025.03.002
Wang, L., Zheng, L., English, A. S., & Liu, S. (2025). Migrating between rice and wheat cultures: Cultural fit moderates the effect of work centrality on newcomers’ job satisfaction in the post-pandemic era. International Journal of Intercultural Relations, 104, 102097. https://doi.org/https://doi.org/10.1016/j.ijintrel.2024.102097
Wongsansukcharoen, J., & Thaweepaiboonwong, J. (2023). Effect of innovations in human resource practices, innovation capabilities, and competitive advantage on small and medium enterprises’ performance in Thailand. European Research on Management and Business Economics, 29(1), 100210. https://doi.org/https://doi.org/10.1016/j.iedeen.2022.100210
Zhao, H. H., Liu, S., Zheng, X., Li, N., Yiu, S., & Liu, X. (2025). Mobilized social capital and career success: A model of retrieval, referral, and reinforcement. Journal of Vocational Behavior, 157, 104094. https://doi.org/https://doi.org/10.1016/j.jvb.2025.104094
Zhou, X., Wang, S. (Sure), Zhao, X. (Roy), & Namasivayam, K. (2025). How do organizational emotion resources enhance Gen Z person-job fit in hotels? Roles of career adaptability and diversity management. International Journal of Hospitality Management, 126, 104095. https://doi.org/https://doi.org/10.1016/j.ijhm.2025.104095