Peran Informasi Publik dan Kesadaran akan Lingkungan terhadap Perilaku Reuse Mahasiswa
DOI:
https://doi.org/10.47747/snfmi.v3i1.3196Abstract
The increasing volume of waste in Indonesia demands a shift in consumption behavior toward a sustainable lifestyle. Public information is believed to foster environmental awareness, which in turn strengthens reuse behavior as part of the 3R principle (reduce, reuse, recycle). This study aims to analyze the role of public information and environmental awareness on students' reuse behavior. This study used a quantitative, survey-based approach among university students. Data were collected using a standardized questionnaire, then analyzed using Path Analysis. The results indicate that public information increases students' environmental awareness and reuse behavior. Environmental awareness increases students' reuse behavior, and environmental awareness mediates the relationship between public information and reuse behavior. These findings strengthen the theory that public information plays a strategic role in shaping the awareness and environmentally friendly behavior of the younger generation. This study provides practical implications for universities to improve environmental literacy through extensive public information and for the government to expand access to information on environmental policies. The results are expected to encourage students' awareness and active participation in protecting the environment through reuse practices.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Chen, M. F. (2018). Extending the theory of planned behavior model to explain people’s energy savings and carbon reduction behavioral intentions to mitigate climate change in Taiwan—moral obligation matters. Journal of Cleaner Production, 172, 122–132. https://doi.org/10.1016/j.jclepro.2017.10.087
Chen, Y. (2020). Public information and sustainable consumption behavior: Evidence from environmental campaigns. Journal of Cleaner Production, 258, 120582. https://doi.org/10.1016/j.jclepro.2020.120582
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008
Echegaray, F., & Hansstein, F. V. (2017). Assessing the intention–behavior gap in electronic waste recycling: The case of Brazil. Journal of Cleaner Production, 142, 180–190. https://doi.org/10.1016/j.jclepro.2016.05.064
Ghazali, E. M., Mutum, D. S., & Cheah, I. (2019). The drivers of recycling intention: A theory of planned behaviour perspective. Waste Management, 89, 284–295. https://doi.org/10.1016/j.wasman.2019.04.043
Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the theory of planned behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325–334. https://doi.org/10.1016/j.tourman.2009.03.013
Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260. https://doi.org/10.1080/13504620220145401
Kumar, R. (2021). The role of public communication in enhancing environmental literacy and awareness. Environmental Education Research, 27(4), 543–559. https://doi.org/10.1080/13504622.2021.1896560
Lee, K. (2008). Opportunities for green marketing: Young consumers. Marketing Intelligence & Planning, 26(6), 573–586. https://doi.org/10.1108/02634500810902839
Lee, J., & Kim, S. (2018). Environmental awareness and reuse behavior: Evidence from university students. Sustainability, 10(5), 1412. https://doi.org/10.3390/su10051412Liao, C., Zhao, D., Zhang, S., Chen, L., & Huang, Q. (2018). Impact of consumer intention to reduce plastic bag usage on actual behavior: A moderated mediation model. Journal of Cleaner Production, 210, 1625–1634. https://doi.org/10.1016/j.jclepro.2018.11.111
Li, H., Wang, J., & Chen, L. (2022). Media exposure and environmental awareness among youth: The mediating role of public information. Environmental Communication, 16(2), 233–249. https://doi.org/10.1080/17524032.2021.1931050
Maichum, K., Parichatnon, S., & Peng, K. C. (2017). The influence of environmental concern and environmental attitude on purchase intention of green products: A case study of young consumers in Thailand. International Journal of Business Marketing and Management, 2(3), 1–8.
Onel, N., & Mukherjee, A. (2017). Consumer knowledge in pro-environmental behavior research: A definition and review of measurement. Journal of Consumer Marketing, 34(6), 453–469. https://doi.org/10.1108/JCM-12-2015-1639
Nugroho, A., Santoso, D., & Pramono, R. (2020). Public information, environmental awareness, and pro-environmental behavior of university students. Jurnal Manajemen dan Kewirausahaan, 22(2), 87–95. https://doi.org/10.9744/jmk.22.2.87-95
Nurhayati, S., Hidayat, M., & Sari, A. (2020). Public information and eco-friendly behavior: Evidence from Indonesian university students. Jurnal Ekonomi dan Pembangunan Indonesia, 20(1), 45–57. https://doi.org/10.21002/jepi.v20i1.1234
Park, J., & Ha, S. (2014). Understanding consumer recycling behavior: Combining the theory of planned behavior and the norm activation model. Family and Consumer Sciences Research Journal, 42(3), 278–291. https://doi.org/10.1111/fcsr.12061
Pham, T. H., Nguyen, T. N., Phan, T. T. H., & Nguyen, N. D. (2019). Evaluating the purchase behavior of organic food by young consumers in an emerging market economy. Journal of Cleaner Production, 215, 546–558. https://doi.org/10.1016/j.jclepro.2018.12.281
Prasetyo, T., Firmansyah, A., & Wulandari, D. (2021). The role of social media in promoting reuse behavior among students. Jurnal Ilmu Sosial dan Humaniora, 10(3), 221–232. https://doi.org/10.23887/jish-undiksha.v10i3.32145
Rahmawati, I., & Putra, Y. (2021). Environmental awareness and sustainable lifestyle among urban university students. Jurnal Psikologi Sosial, 19(2), 101–115. https://doi.org/10.7454/jps.2021.19
Saputri, N., Widodo, A., & Lestari, R. (2021). Environmental awareness and pro-environmental behavior: Study on university students. Jurnal Pendidikan dan Pembelajaran, 28(3), 211–220. https://doi.org/10.17977/jpp.v28i3.18934
Schultz, P. W. (2014). Strategies for promoting proenvironmental behavior: Lots of tools but few instructions. European Psychologist, 19(2), 107–117. https://doi.org/10.1027/1016-9040/a000163
Sharma, A., & Foropon, C. (2019). Green product attributes and green purchase behavior: A theory of planned behavior perspective with implications for circular economy. Management Decision, 57(4), 1018–1042. https://doi.org/10.1108/MD-10-2018-1094
Singh, A., & Gupta, K. (2013). Environmental attitude and ecological behavior of Indian consumers. Social Responsibility Journal, 9(1), 4–18. https://doi.org/10.1108/17471111311307865
Stern, P. C. (2000). Toward a coherent theory of environmentally significant behavior. Journal of Social Issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175
Suryani, T., & Hidayat, A. (2020). The mediating role of environmental awareness on public information and sustainable behavior. Jurnal Manajemen Bisnis, 11(2), 77–88. https://doi.org/10.18196/mb.v11i2.9247
Verma, V., Chandra, B., & Kumar, S. (2019). Values and environmental consciousness: Influence on consumers’ willingness to pay more for green products. Journal of Cleaner Production, 271, 117633. https://doi.org/10.1016/j.jclepro.2019.117633
Vermeir, I., & Verbeke, W. (2008). Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values. Ecological Economics, 64(3), 542–553. https://doi.org/10.1016/j.ecolecon.2007.03.007
Wang, L., & Li, X. (2019). Public communication, environmental awareness, and reuse behavior among young consumers. International Journal of Environmental Research and Public Health, 16(14), 2538. https://doi.org/10.3390/ijerph16142538
Wibowo, H., & Sari, M. (2020). Public information and environmental awareness among Indonesian students. Jurnal Ilmu Komunikasi, 17(1), 55–67. https://doi.org/10.24002/jik.v17i1.3671
Zhang, Y., Zhao, R., & Liu, Q. (2021). Environmental awareness as a mediator between public information and sustainable behavior. Frontiers in Psychology, 12, 667580. https://doi.org/10.3389/fpsyg.2021.667580
Zsóka, Á., Szerényi, Z. M., Széchy, A., & Kocsis, T. (2013). Greening due to environmental education? Environmental knowledge, attitudes, consumer behavior and everyday pro-environmental activities of Hungarian high school and university students. Journal of Cleaner Production, 48, 126–138. https://doi.org/10.1016/j.jclepro.2012.11.030
