Marketing Strategy in Increasing High Class Motorcycle Sales Volume at PT. Astra Motor Palembang
DOI:
https://doi.org/10.47747/icbem.v2i2.2591Abstract
This study aims to determine marketing strategies to increase sales volume inHigh Class Motorbikes at PT. Astra Motor Palembang. This research method is descriptive qualitative based on experts is a thought that describes the situation or direction of events, does not test hypotheses or make predictions. Descriptive research aims to describe systematically and accurately the facts about a particular field. In this research process, researchers use 4 factors that need to be considered, namely product, promotion, price, and place. The results of this study are the factors that inhibit sales are high motorbike prices, although very efficient with product quality, finding the right target is quite a challenge. The second is the number of viewers, or followers who fluctuate tend to be small because of content competition with various existing content.
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