PKM for MSME Actors Through Creative Economy-Based Business Development and Digital Marketing in MSMEs Fostered by the Jambi Province Culture and Tourism Office

sulaiman Helmi; Sunda  Ariana; Muji Gunarto; Yayan  Sofyan; Marina Marina

doi:10.47747/ijcse.v6i1.2460

Authors

sulaiman Helmi Universitas Bina Darma Palembang
Sunda Ariana Universitas Bina Darma, Palembang
Muji Gunarto Universitas Bina Darma, Palembang
Yayan Sofyan Universitas Bina Darma, Palembang
Marina Marina Universitas Bina Darma, Palembang

DOI:

https://doi.org/10.47747/ijcse.v6i1.2460

Keywords:

MSME Governance, Digital Marketing, MSME

Abstract

The main objective of Community Service (PKM) is to disseminate knowledge to the community around the University. In addition, the objective of Community Service (PKM) is to bring educational institutions closer to the community, so that universities can assist the government in accelerating the pace of the community's economy and preparing quality development cadres. The target of this Community Service (PKM) activity is counseling and training for Creative Economy Actors of UMKM in Jambi Province. This aims to increase the knowledge of the community and the benefits of this service can be received by Creative Economy Actors of UMKM. Digital marketing has been proven to provide various benefits, such as lower costs, wider market reach, and direct interaction with consumers

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