Focus and Scope

IJMHRR aims to advance knowledge and practice in human resource management and marketing by publishing rigorous and relevant research on topics such as organizational behavior, pricing, digital marketing, social marketing, consumer behavior, and other related areas. The journal welcomes conceptual, empirical, and interdisciplinary contributions utilizing quantitative, qualitative, or mixed-methods research designs, provided they offer meaningful theoretical, managerial, or policy implications.

 

Authors are required to indicate the type of manuscript at the time of submission. Accepted manuscript types include:

• Original Research Articles:
  It presents original empirical findings and has not been published previously nor is it under consideration for publication elsewhere. The study contributes new evidence and insights to the literature.
• Review Articles:
  
  It provides a comprehensive and critical synthesis of the existing literature, identifies research gaps, and offers directions for future research.
• Conceptual Papers:
  The study develops a theoretical framework and proposes relationships among key constructs based on a critical review of the literature.
• Case Studies:
  It examines a specific organizational context to provide insights into managerial practices and their implications for theory and practice.

The manuscript type should be clearly stated on the title page and in the submission system.