Pengaruh Kualitas Layanan, Harga dan Aksesibilitas Terhadap Loyalitas Melalui Kepuasan Wisatawan Sebagai Variabel Intervening Pada Objek Wisata Air Kabupaten Penukal Abab Lematang Ilir (Pali)

Authors

  • Juansya Juansya Universitas Muhamamdiyah Palembang
  • Sri Rahayu Universitas Muhammadiyah Palembang. Indonesia
  • Tobari Universitas Muhammadiyah Palembang. Indonesia

DOI:

https://doi.org/10.47747/jbme.v3i4.843

Keywords:

Service Quality, Price, Accessibility, Loyalty, Satisfaction

Abstract

This study aims to determine the Effect of Service Quality, Price and Accessibility on Loyalty through Tourist Satisfaction as an Intervening Variable in Water Tourism Objects in PALI Regency. This type of research is Associative. The sample in this study amounted to 97 selected using purposive sampling technique. The data used in this study are primary data with questionnaire data collection methods. The results of the study show that: (1) There is a significant influence between service quality, price and accessibility together on loyalty through tourist satisfaction as an intervening variable in water tourism objects in PALI district. (2) There is a significant influence between service quality, price and accessibility together on loyalty through tourist satisfaction as an intervening variable in water tourism objects in PALI district. (3) There is a significant influence between service quality, price and accessibility together on tourist satisfaction at water tourism objects in PALI district

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Published

2022-10-01

How to Cite

Juansya, J., Rahayu, S., & Tobari, T. (2022). Pengaruh Kualitas Layanan, Harga dan Aksesibilitas Terhadap Loyalitas Melalui Kepuasan Wisatawan Sebagai Variabel Intervening Pada Objek Wisata Air Kabupaten Penukal Abab Lematang Ilir (Pali). Jurnal Bisnis, Manajemen, Dan Ekonomi, 3(4), 196 - 207. https://doi.org/10.47747/jbme.v3i4.843

Issue

Vol. 3 No. 4 (2022): Jurnal Bisnis, Manajemen dan Ekonomi

Section

Articles

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Copyright (c) 2022 Juansya Juansya, Sri Rahayu, Tobari

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